Est. 2009 · Los Angeles
Meet Ariel Gordon Maffei
Launched in 2009 from my Santa Monica apartment while working as a Hollywood publicist, Ariel Gordon Jewelry was born from my vision to create jewelry that transitions seamlessly through life — a true wardrobe staple.
Every piece I wear is symbolic of a treasured moment. I want AGJ to be an extension of the woman wearing it.
Since I often find myself wearing the same jewelry for months on end, AGJ consists of highly customizable pieces designed to be layered and collected over time — tangible symbols of those she holds dear, or a happy occasion in her life.
Focusing on the intersection of traditional craftsmanship and modern design, all Ariel Gordon Jewelry is handmade in Los Angeles using only the finest raw materials — conflict-free stones, reputable sourcing, and a skilled team of master jewelers who share my dedication to detail.
Inspired by travel, blue skies, bright colors, and the inherent beauty of the raw materials I work with, my line is a mix of modern, versatile pieces with a hint of luxury. As much as I aspire towards minimalism, I love surrounding myself with treasures. AGJ is born from this love of adornment.
Worn by Meghan Markle, Gigi Hadid, Jessica Alba, Jennifer Lawrence, Charlize Theron, Karlie Kloss, Selena Gomez, Beyoncé, Kate Winslet, and many more.
Featured in Vogue, In Style, Elle, WSJ, LA Times, People, Goop, The Coveteur, NY Times, Into the Gloss, and many more.
Birkenstock, Anthropologie, GOOP, Shopbop, ABC Home, Disney, Intermix, Mark & Graham, Eberjey, Le Feu de L'eau, Sugar Paper, Freda Salvador, Murchison Hume
I now live with my husband Alex, my two beautiful children Luca and Mia, and our goodest boy Zuma in the Bay Area.
