The Inspiration Behind Our New Collection

Inspired by Ariel's annual girls' surf trip to Hanalei in Hawaii, the new collection references the salty ocean and the beautiful flora that embody everything she loves about this treasured trip with friends. So many of the new designs mirror Mother Nature and bring elements of the sea into your every day.

Here, Ariel shares more about the trip that started it all...

What I thought would be a one-off leisurely girls trip has turned in to a bi-annual surf trip with some of my closest friends. For months we all look forward to the opportunity to hangout, surf, bake sourdough, laugh, swim with turtles, and eat all the poke. 

If you want to fit in two session a day, you gotta wake up at sunrise. 

Magic hour is every hour.

There are no shortages of rainbows and aloha vibes.

We cute.

Collecting treasures to bring home to Mia.

'Til next year with my chosen Ohana.  

xo Ariel