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When the campaign images are as gorgeous as they are, it's so easy to overlook all of the time and effort that went into getting—and planning—that perfect shot. It's the kind of organized chaos us Virgos love...in the best sort of way. We assemble a group of amazing creative talent to bring our vision to life and everyone who has their hands in the shoot—both figuratively and literally—is part of the magic. See a few of the scenes from behind-the-scenes our latest shoot to launch our new Fall collection, available now.
As always, our A-team was on hand, and invested, to make this one turn out as beautifully as we'd hoped.
The mood and the look mirror the juicy colors and vibrant gemstones inspired by Ariel's trip to India—and its pink city magic.
Prop styling dreams are made of these.
The hands, the angle, the maneuvering to get the shot!
And shout out to the best in the biz who made it all happen. Dream team.
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Photographer - Yoni Goldberg
Photographer - Meredith Munn
Videographer - Eddie Alvarez
1st Asst - Jess Graye
Digitec - Andrew Harrold
Hair/MU - Chiara Garay
Model - Alisa Nadolishny
Model - Christie Claude
Hand model - Kacie Goddard