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We're taking you behind the scenes of one of our favorite shoots ever. Came together with two of my absolute faves, Erica Chan Coffman and Jessi Caparella, to capture the best of our new DIY Knotty Rope Kits.
We spent the day at Erica's house and some of our favorite haunts in the East Bay, where we both live.
To match the spirit, whimsy, and charm of the collab, we pulled all of the clothes and handbags from our personal closets. I'm sure it comes as a shocker that we both lean in to dopamine dressing.
The color combos were what dreams are made of—and matched our Knotty Rope Kits. In our "more is more" element.
At the end of the day our kids wound up on set (Luca and Mia were eager to see our dog Zuma's "on camera debut," as they kept calling it).
Zuma was (mostly) a good boy on set, but easily distracted by all the kids...with treats.
xo Ariel
An afternoon very well spent, with the campaign captured beautifully by Jessi Caparella.
